Organisational behaviour assignment based on case study Essay

Organisational behaviour assignment based on case study - Essay Example Through this approach, organisations are expected to be able to understand the flaws and strengths of its operations in a more efficient manner, which can further be considered in the process of enhancing organisational operations (Cole, 2000). From a generalised perspective, the study of organisational behaviour might also be crucial in the case of A & S Fashion Limited. Started in the year 1993, the company has developed from a small business to adding a large customer base. However, since the year 2011, the company has been continuously failing to reach its targeted sales, which further impacted its reputation in the targeted market. Different reasons have been stated in this concern, addressing the probable drivers that led to business deficiencies in A & S. In order to deal with this situation, the company will essentially need to understand the organisational behaviour by comprehending its workplace environment. Contextually, the aim of the paper will be to analyse the current operational situation of A & S and identify the major flaws that could have lead to such a vulnerable performance of the company. In this context, concepts of psychological contract, motivational gap and communication mechanisms will be taken into account in the discussion henceforth. Implementation of Psychological Contract in the Company Due to Negative Responses of the Staff For the poor performance of the company in the last couple of years, several potential reasons can be identified to have emerged in the scene. In this regard, the negative responses of the staff of the organisation might be a potential reason for the decline in the performance level of the business operations. Arguably, a generalised perspective to this context affirms that employees are the most vital assets in any organisation and constitute the vital elements of contribution in raising the performance of the business (King & Grace, n.d.). In fact, studies have revealed that the performance of businesses is directly dependent on the approach and the conduct of the employees (Vance, 2006). Hence, their satisfaction, which further impacts their working behaviour, is quite vital to be monitored continuously and managed efficiently for the welfare of the organisation. It is in this context that applying measures to understand the psychological contract in A & S shall be essential to identify the rudimental causes of the negative responses obtained from the staff. As can be observed from the case scenario, the employees of A & S have been deciphering a degree of negative response, which has in turn affected the coordination and cooperation between groups and departments as well. Such non-cooperative behaviour has altogether affected the productivity and efficiency of the organisation as every department of the business has been reported to be falling to perform at the expected level, increasing instances of inter-group conflicts. To be precise, the marketing department in A & S has been ac cusing the HR department for their deficiency to recruit professionals as per the need of the specific department. The finance department of the business has also been accused for being incapable to provide enough funds required for